Nourishing Roots to Fruits.

 

Cultivating brands that help you thrive.

 

Our Brands

Grounded in our unmistakable legacy of passion, integrity and quality-you-can-taste, TruRoots Company™ is committed to producing delicious products that nourish many moments from farm to fridge (or pantry!).

 
 

  • R.W. Knudsen Family®

    Since 1961, R.W. Knudsen Family® has been a pioneer in fruit and vegetable juices, setting the gold standard for quality, innovation, and taste.

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  • Santa Cruz Organic®

    Santa Cruz Organic was born in the lush orchards of the Santa Cruz mountains in California.

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  • TruRoots®

    TruRoots® organic whole grain, sprouted and unsprouted products combine ancient tradition with modern convenience.

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Our promise

Nourishing our families, communities and planet—
from root to fruit.

At TruRoots, we believe the food we eat matters – but we know it’s who we share our meals with that matters the most. That’s why we’re committed to crafting the highest quality food and beverage products that will help ensure the vitality of our communities and planet for generations to come.